“The prospects for the e-commerce sector look very healthy over the next few years, with our nVision
forecast predicting 70% growth in the proportion of people shopping online. By 2013, almost half of
Europeans are expected to make a purchase online, up from 21% in 2006. Numbers are expected to
grow most rapidly in Southern Europe, albeit from a very low current base. Low penetration of
broadband internet and underdeveloped attitudes to shopping online mean that reaching even
current Northern European levels remains a distant vision.”

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