• Company does not maintain their website. Bad images, unappealing design, bad payment flow, deficient SEO…
• Products are not exposed. Products only live on the website and most of the time its traffic is not enough…
• Customer-seller trust. If you are paying ahead a small or single person company you really need to trust them…
• Overcomplicated online money transfers. It may seem everybody uses PayPal and has a credit card but still many don’t…
• Out-of-Stock and deliver time. Online business sell uniqueness and uniqueness runs out very easily or takes time to create.
• Seller / Product reputation. Customer prefer to buy things or from people with 5 star ratings and pleasant reviews.

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